One of the current trends in the western world concerning finance is shutting down ATMs and closing branches. This action makes digital banking a more practical alternative to going to banks which are not in the vicinity of the customers. The main reason for promoting digital banking is for banks to be able to monitor people’s spending habits and thus gather information on their customers. Moreover, due to the closure of branches, staff has become redundant, so the banks are able to boost profits by cutting down on these costs. Banks want people to use the digital alternative by making drawing cash more difficult. In economics the term which is used to describe this type of behavior is called “nudging.” In this case, it means that banks strategically make people use the digital option of handling your money, rather than the non-digital one. Banks are trying to convince people that making digital payments is a more convenient way of purchasing goods.
