One of the principal activities on the internet is searching for information. Most internet users search information online by using their smartphones, although presently there are other channels that can be used as well. It is estimated that approximately a quarter of a billion US internet users will search for information on the internet at least on a monthly basis. Using smartphones to search for information online indicates that people need such access on the go, but also in the comfort of their homes. Nevertheless, mobile searches still convert at lower rates than PC ones. US internet users usually start searching for products on Amazon if they have a clear idea of what they wish to purchase. However, for specific types of merchandise, and for higher-funnel research, Google is the place to go.
