Marketing

Established customers are seldom asked whether they are interested in more or new products or services; they are all too often taken for ......

..... business is gained by the company that gives the customer what s/he wants.

"We're bringing the world's tobacco-control community together in one place to see how can we ..... this tide of export, promotion and production by the tobacco industry," said Dr. Thomas Houston of the American Medical Association.

Most successful companies will become media companies: more and more companies are starting their own blogs, stepping into their customers' shoes and providing them with more industry knowledge and news rather than simply ramming products down their ......

In the early 18th century, science was energetically promoted amongst the public: in London's ..... houses, lecturers offered demonstrations with globes, orreries and other instruments displaying the marvels of the clockwork universe, while performing chemical, magnetic, and electrical experiments.

In the 1940s, Robert K. Merton, the American sociologist, described the values of science in this way: "Four sets of institutional imperatives - universalism, communism, disinterestedness, organized scepticism - comprise the ..... of modern science."

He remarked that "the institutional conception of science as part of the public domain is linked with the imperative for communication of findings; secrecy is the ..... of this norm; full and open communication its enactment."

Services are primarily intangible and tend to be an experience which is consumed at the point of purchase; they cannot be owned since they quickly ....., and once they have occurred they cannot be repeated in exactly the same way.

The right of ..... is not extended to services, since we merely experience them; we cannot sell them once they have been consumed.

The organization must also pay attention to Continuing Professional Development, in which every staff member sees his or her professional career as ..... process of training and growth.