Marketing

..... business is gained by the company that gives the customer what s/he wants.

Fast technological developments, growing globalisation of markets and higher customer requirements have resulted in ..... competition in many consumer and industrial markets.

Emergent global markets are populated by ..... companies that try to position themselves as local firms by emphasizing local content.

The current development of the purchasing function shows ..... similarities to the development of the marketing concept.

This conceptual ..... between purchasing and marketing can also be found within individual firms.

..... content (which enables customers to co-create with their brands) will be a component on most new websites; ultimately, allowing users to post their stories through text, images and video helps to build community and long-term brand loyalty.

So the convention and the practice of science transmission has quite a long history; it has been motivated by aims of 'pure' enlightenment and of spreading the ..... of the scientific worldview, but probably it has always been a mixed-purpose enterprise.

Thus, clashes between ideals about knowledge as a common good on the one hand and knowledge as an instrument and as the private property of ..... interests on the other hand is not a new phenomenon.

The convention is a product of ideals about knowledge as a common good, but it encompasses, at the same time, the complicated relationship between science and private interests in the marketplace; it was, so to speak, ..... with frustrations regarding the issue of public and private interests in relation to knowledge.

The focus of a company's strategy ought to be to identify such groups with their needs and then ..... them more successfully than its competition.