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Business Vocabulary
Marketing
Imagine a consumer shopping experience where there's no ..... through the confusing tangle of options or having to guess which size to pull out for a closer look.
a
sailing
b
striding
c
wading
Now imagine the increased sales that could be generated when shoppers are directed by quality ..... to fixtures whose design and planogram makes merchandise almost irresistible.
postage
posters
signage
d
staff
After investing money on the important priorities such as merchandise, location, staff, insurance, accountant, advertising, your carefully budgeted money can be lost if your store doesn't ..... up to the customers' expectations.
level
measure
reach
stretch
"It will be a huge tragedy for developing countries and will ..... their health-care systems," Houston said.
consume
overwhelm
subsume
underwhelm
"Most people in the developing world believe cancer is a communicable disease," Houston said, "The warnings are ..... and not particularly clear."
innocuous
nebulous
nefarious
noxious
This conceptual ..... between purchasing and marketing can also be found within individual firms.
paradigm
paradox
parallel
paraphrase
Moreover, it prompts ..... on what kind of practices journalists, who are committed to enlightenment ideals about the rule of reason - ambiguous as those ideals are - should pursue in modern societies in order to keep the ideals alive.
deflection
dejection
reflection
rejection
In the journal 'The Spectator', Joseph Addison and Richard Steele in 1711 foresaw with delight those times "when Knowledge, instead of being ..... up in Books, and kept in Libraries and retirement, is thus obtruded upon the Publick; when it is canvassed in every Assembly, and exposed upon every Table."
bound
covered
sealed
tied
The case can, indeed, be made that modern science was born with a ..... of being connected to and alienated from the market-place at the same time.
chasm
cleavage
schism
selvage
Often forgotten is the necessity to monitor and evaluate the effectiveness of the marketing strategy; this control helps the company check how it is performing in practice and also helps to ..... its future strategy.
inform
ingrain
install
invest
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