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Business Vocabulary
Marketing
Our project team tried hard to think ..... all the possible alternatives before making a decision.
a
of
b
at
c
by
d
as
Successful reverse marketing requires a ..... effort.
concerned
concerted
constrained
contained
..... campaign websites (initiated by Spent2000.com) will have a purpose; next year will feature more substantial sites, like Philips's ShaveEverywhere, PassportToFlavor from Kettle Foods, and Snakes on a Plane.
Bacterial
Cyclical
Spiral
Viral
He remarked that "the institutional conception of science as part of the public domain is linked with the imperative for communication of findings; secrecy is the ..... of this norm; full and open communication its enactment."
antecedent
anterior
antipathy
antithesis
H. Butterfield refers to the end of the 17th century when stating: "The passion to extend the scientific method to every branch of thought was at least equalled by the passion to make science serve the ..... of industry and agriculture, and it was accompanied by a sort of technological fervour".
case
cause
plate
plight
Going global has become the economic ..... of many organizations, according to Jonathan Elimimian, Department of Business and Economics, Johnson C. Smith University.
aspiration
destination
fascination
inspiration
It is important to be aware of the fact that the world is so technologically complex and fast changing that it is difficult to identify the current level of global marketing changes facing ..... economies.
conditional
marginal
parochial
transitional
Marketing personnel often speak of the nature of a service as ..... from the point of consumption and from the service provider.
inseparable
insuperable
irreducible
irreplaceable
Every customer ..... staff member needs training and development in order to maintain high quality personal service.
facing
fronting
orientating
originating
Often forgotten is the necessity to monitor and evaluate the effectiveness of the marketing strategy; this control helps the company check how it is performing in practice and also helps to ..... its future strategy.
inform
ingrain
install
invest
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