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7 Key Tips on Creating Your First Educational Blog

Building a successful and high-conversion rate blog is not easy but it is not impossible. With a well-laid-out strategy and tactics, you can build a strong online presence that drives traffic to your site. There are millions of blogs that live online but only a handful have found their way to the top. Also, while promoting your blog, you need to follow social media marketing trends to achieve the desired goal. Since you have decided to start your very first educational blog, there are several components that you must consider when building your blog.

Millions of students are in search of supplementary education services for a wide range of topics. From education in technology to tutoring to learning models and so on, these blogging topics are created to attract a specific audience. With a number of topics, you can cover, narrowing your focus will help you create a successful educational blog to attract the right readers and grow your business.

In this article, we will look at 7 key tips you must consider in starting your very own educational blog:

Pick a niche
As mentioned above, you need to find a niche that works for you before creating a blog. Once you have established a niche it will allow you to focus on certain marketing strategies that will boost your blog. Keep in mind, when choosing a niche, it should be something that you have the most knowledge or experience about, which can help establish you as an authority figure online. A specific niche will also enable you to target the right audience who are interested in your blogs. A too broad niche can make your educational blog look confusing and unattractive to your audience.

Domain Name and Brand
Brainstorming your domain is essential as it will remain with you forever. Most people overlook this step but it can help you build a solid brand. Your website is your online salesperson, focusing on your domain name is the step in creating your blog. Your audience who are aware of your blog can simply type your domain name in their browsers to visit your site. That’s why your domain name should be unique, compelling, catchy, and easy to remember. If you are struggling to find a great domain name, there are several tools available online, or your hosting service can help find the one that works great for you, read below.

Choose an excellent hosting provider
Your web hosting provider is one of the most crucial components in building your educational website. Your hosting provider will store all the important files of your blog and give your users access to your blog from their browser. An excellent hosting service will also help you establish a great online presence by offering great website speed, high uptime and also provide security for you and your online visitors. Several web hosting providers are out there, and choosing the right one will help you build a successful blog. HostUpon is a Canadian web host, one of the leading hosting services in the country. If you are located in Canada, take a look at this review.

Choose blogging platform
Your blogging software is where you will upload your blogs, images, videos, and other important components of your website. WordPress is one of the best blogging platforms out there and an excellent option for your first educational blog. Most platforms do not provide enough features that are essential for your blog. Whereas WordPress allows you to install multiple plugins which are quite useful in building a blog. You will also be able to create different themes which can make your blog professional-looking and appealing to your audience.

Choose a theme
The next step in creating an educational blog is choosing a theme. One of the first things a user will notice when they visit your blog is the website design and structure. And honestly, if your website design is confusing, people will bounce off your site even before they look at any of your blogs. In WordPress, you will come across a number of themes that are free and paid. If you are on a tight budget you can focus on free themes which work great. But if you can opt for premium themes, it will allow you to customize and structure the structure design of your blog. This makes your educational blog unique and flexible according to your preference.

Create content
Once you have established all the above points you can now start creating content for your blog. There are several different ways you can create content for your blog such as evergreen articles, educational news, infographics, videos, and so on. You can mix and match your content to appeal to a wider audience. Even while targeting your niche-specific audience, some people prefer infographics, some prefer video content and some prefer reading articles or blogs. You can use this tactic in creating several types of content to keep all types of online visitors interested. Showcasing different types of content regularly will establish you as an authoritative figure among other educational bloggers. For instance, if your niche is business-related, you can create a study guide for TOEIC or TOEFL.

Monetize your blog
Monetizing your educational blog can help you earn money for a living. Even though you may have started it as a hobby, you can make it your full-time job. As discussed, understanding your niche will help you focus on the right strategies to build a successful blog. Advertising is the easiest way to monetize your blog. But for that, you will have to create leads that are within your niche so that they would want to advertise on your blog. You can also conduct educational product reviews or sell study guides or scientific calculators that will be useful for students in their respective fields. You can use affiliate marketing techniques that can help students as well as parents who visit your blog.

By using the aforementioned tips you can start building your first education blog and establish yourself in the education industry. Make sure that you learn to optimize your blogs with SEO which will help you draw traffic and also rank higher on search engines.
Author: Jëanne Ismal