A Quick History of Advertising

Please choose the most appropriate answer for each sentence.
  • 1

    Encarta's History of Advertising notes that ..... have found evidence of advertising dating back to the 3000s BC, among the Babylonians.

  • 2

    One of the first known methods of advertising was the outdoor display, usually an ..... sign painted on the wall of a building.

  • 3

    An outdoor advertisement ..... in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern.

  • 4

    In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town ......

  • 5

    These were citizens who read public notices aloud and were also employed by merchants to shout the ..... of their wares.

  • 6

    Although graphic forms of advertising appeared early in history, printed advertising made little ..... until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.

  • 7

    In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841, when Volney B. Palmer ..... up shop as an advertising agent, the forerunner of the advertising agency.

  • 8

    The introduction of radio created a new opportunity and by the end of the 1920s, advertising had established itself in radio to such a(n) ..... that advertisers were producing many of their own programs.

  • 9

    The early 1930s ..... in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.

  • 10

    Television had been introduced in 1940, but because of the high cost of TV sets and the lack of programming, it was not immediately ......

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