Personal profiling

Despite the depth of digital integration into people's live, data analytics have more information than they can evaluate.

Consumer analytics have became the focus of many businesses.

The lates technology trend is to profile customers and analyze how they interact with technology.

Numerous articles about tech giants like Facebook, Twitter and Amazon have been published which reported that they listen and track you without permissions.

Customer profiling is used by marketer to recognize the best customers, their common interests and demographic information.

It help companies to streamline and engage their customers better.

New-generation smartphones will gather behavioral data to better profile the user, so that in the futures it will be possible for dynamic protection and emergency assistance.

Insurance companies should concentrate more on users instead of asset.

There is speculations that car insurers will be able to change insurance rates based on an individual's driving behavior.

The key thing for businesses is to integrated and adapt to the preferences of an individual for the latest technology.