Cultural Brokerage

Wu and Haywood's paper presents the findings of a study of Canadians who have visited China and the tour operators who ..... the trips in an attempt to understand the need for 'cultural brokerage'.

Research has revealed that cultural differences are important factors that appeal to and attract international tourists; many seem to ..... the novelty of the experience.

However, the success of these foreign ..... can be undermined if the travel experience and the encounters are not carefully managed.

The intent is to help Canadian tourists and Chinese hosts better understand each other; when Canadian tourists are better able to pre-educate themselves about Canadian and Chinese cultural differences, they will be able to visit China with a greater peace of ......

The greater the differences in the cultural background of travelers, the more likely it is that their behaviour will be misunderstood and lead to ..... (Reisinger & Turner, 1998).

Experiencing a second culture can be beneficial, since such ..... is said to broaden one's perspective, promote personality growth and provide insight into the culture of origin through a contrast with other world-views.

Milman and Pizam (1988) argue that actual tourism and travel experience is not only composed of physical activities, but also a wide range of ..... activities pertaining to the mind.

Since national cultures have certain dominant values, it can be taken for ..... that international tourists will differ from their hosts in numerous ways (Pizam & Sussmann, 1995; Reisinger & Turner, 1998).

To orientate tourists to exotic host cultures, it may be necessary to engage a 'culture broker', a ..... who functions as a link between diverse cultural systems.

It has been noted that the temporariness of international tourists' cross-cultural encounter may cause tourists and hosts to take a more tolerant view of the strange or threatening fancies and ..... of the other.