Internal Communications

Please choose the most appropriate answer for each sentence.
  • 1

    According to the Government Communication Network (GCN), a plan for internal communications should be ..... into every communication strategy.

  • 2

    Winning the support of internal ..... can be as important as reaching key external audiences, and will be vital to the success of your communication programme.

  • 3

    Internal communications need exactly the same kind of analysis and strategy as external communications: there will be distinct audience groups who should be ....., and the same processes of information collection and insight generation apply to internal as to external groups.

  • 4

    Far from being the poor ..... of external communication, internal communication performs a crucial role within government.

  • 5

    By ..... staff with the departmental vision and values so that they can apply them in their day-to-day work, it creates a culture that does two things: it improves policy delivery and it increases the chance of meeting departmental objectives.

  • 6

    Organisations that have a strong communications function frequently ..... those that don't; private sector companies that communicate effectively have a 19.4 per cent higher market premium than companies that do not.

  • 7

    As with external communications, it is not enough to have a tactical approach; every department should have an internal communications strategy that is developed, implemented and monitored according to industry ..... practice and the needs of staff.

  • 8

    Printed or online surveys might be your first port of ..... when it comes to understanding communication needs within your department.

  • 9

    Before selecting a research method, produce a ..... that sets out clear objectives and explains what you are trying to achieve.

  • 10

    You might also need to set up a different dialogue with each team within your department to take on ..... cultural differences.

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