Marketing Strategies

Please choose the most appropriate answer for each sentence.
  • 1

    The first step most managers ..... to grow their business is to increase the number of customers.

  • 2

    Losses are usually suffered if inexperienced sales staff are given the task of ..... a marketing scheme.

  • 3

    Fundamental marketing strategy is to create prospective customers who are ready, ..... and able to buy.

  • 4

    The primary goal of a such a strategy is to present sales staff with prospects to ..... into paying customers.

  • 5

    One thing that managers can do to increase their business is to reward existing customers for ..... new ones.

  • 6

    Established customers are seldom asked whether they are interested in more or new products or services; they are all too often taken for ......

  • 7

    It can be the ..... of a business to expect regular customers to purchase standard quantities without being solicited to buy more.

  • 8

    Sharing news, information and offers with customers increases their ..... of repurchase.

  • 9

    Customers should be offered more value through complementary products and services at the ..... of sale.

  • 10

    ..... business is gained by the company that gives the customer what s/he wants.

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