SKUs and Pricing

Please choose the most appropriate answer for each sentence.
  • 1

    Sales derive from a product's stock-keeping Units (SKU), the ..... combination of the specific quality, price, container size, colour, model, etc, and the product name.

  • 2

    SKUs are what manufacturers produce, what retailers sell, and what consumers buy; ..... are what are advertised.

  • 3

    A large ..... of SKUs for consumer products has led to myriad choices for customers.

  • 4

    This has led to complicated supply and demand logistics, ..... of brand loyalty and more pressure on profit margins.

  • 5

    Buyers have become much more ..... in recent years, forcing retailers to respond more quickly and efficiently.

  • 6

    Many stores use a psychological pricing strategy called odd pricing, ..... prices end in odd numbers, such as $19.95.

  • 7

    Presumably, customers see odd prices as being ..... below even prices, and consequently a bargain.

  • 8

    On the other hand, luxury boutiques, to project a ..... image for their products, use even pricing such as $10.00 or $50.00.

  • 9

    Multiple unit pricing is a strategy in which the customer perceives ..... buying as involving more savings.

  • 10

    Multiple unit pricing is usually effective in increasing ..... sales of a product, but it may not increase the rate of consumption.

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