The Business Plan

Please choose the most appropriate answer for each sentence.
  • 1

    The initial responsibility of a business plan is to help to develop a ..... business strategy.

  • 2

    First, you should describe your products and services and discuss the market that you are ......

  • 3

    If you wish to interest investors, you need to emphasize the company's profit ......

  • 4

    You should be particularly careful to adequately ..... the risks in the business.

  • 5

    You should examine customer ..... and the benefits of your products and services.

  • 6

    ..... the strong and weak points of any firms in competition with yours and look for marketplace opportunities.

  • 7

    If you can find a particular market ..... to focus on, you should investigate this further.

  • 8

    It may also be possible for you to ..... your products differently in the marketplace to attract new customers.

  • 9

    It is not a good idea to exaggerate sales projections, and it is just as poor an idea to ..... operating costs.

  • 10

    If you forecast conservatively, you will be more likely to maintain an extra ..... of cash.

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