Thinking to Export

There are several ways to evaluate the export ..... of your products and services in overseas markets; the most common approach is to examine the success of your products domestically.

Another means is by examining the unique or important features of your product: if those features are hard to ..... abroad, then it is likely that you will be successful overseas.

..... export markets may still exist, especially if the product once did well in the United States but is now losing market share to more technically advanced products.

Other countries may not need state-of-the-art technology and/or may be unable to afford the most ..... and expensive products.

Such markets may have a surprisingly ..... demand for U.S. products that are older or considered dated by U.S. market standards.

All aspects of an export plan should be agreed upon by the personnel involved in the exporting process, as they will ultimately ..... the export plan.

From the start, the plan should be viewed and written as a management tool, not as a ..... document.

Many companies begin export activities ....., without carefully screening markets or options for market entry.

While these companies may or may not have a ..... of success, they may overlook better export opportunities.

If early export efforts are unsuccessful because of poor planning, your company may be ..... into abandoning exporting altogether.