Nowadays, banking and manufacturing are investing a lot of money in big data. It is used extensively for predicting future trends, identifying patterns and drawing new conclusions. Interestingly, it's the most valuable asset to any business these days. The greatest benefit is that it helps businesses achieve tremendous competitive edge. Improving customer service is one of the most common goals of big analytics programs. In the long run, it will bring significant breakthroughs and lead to stronger business decisions. In the education sector it is used to handle data relating to the students of an education institution. Additionally, it will help doctors provide comprehensive and high quality services to their patients based on electronic patient health records. One of the biggest drawbacks is that it can make it easier for cyberattackers to target businesses. Training current employees or recruiting experts to handle big data will significantly increase a company's costs.