Growth hacking is a relatively new field in marketing which focuses on growth, mostly in terms of product users or customers. While the term is usually used for companies, especially young startups that need to attract as many people as possible to remain viable, the coronavirus - or COVID-19 as it is more specifically known - has shown us how many people we’re in contact with daily, even if we don’t consider those people close friends. That’s also the reason why many people with backgrounds in technology and finance took the pandemic more seriously from the get-go than others: techies understand Moore’s Law, which says that computing power increases exponentially as its cost decreases dramatically, while people from finance understand the principle of exponential growth, at least from a monetary perspective. The analytical mindset, which is so common to these professionals, helps understand the way a pandemic spreads. And while growth hacking in businesses relies on ads specifically tailored to your tastes and maybe even hidden behind funny pictures and relatable content which you then send to your friends and spread that way, the virus doesn’t much care what you like to do in your free time - it only cares what route you take to work, and how many people you can sneeze at there. In that way, the interconnectedness of our society is, unfortunately, best taken advantage of by an actual virus, instead of viral internet content.
