Based on Mediakix data, brands are expected to spend up to $15 billion on influencers in the next couple of years. The market is constantly changing, so brands are required to change as well in order to not only survive, but also thrive. Brands are reaching out to different types of influencers, depending on the product and the target consumers. Some of the influencers are extremely famous and rich people, such as actors, musicians, reality show stars, etc. However, brands are also partnering with so-called micro and nanoinfluencers, gaming influencers, etc. Social platforms (Facebook, Twitter etc.) are the best places to promote products and services, with Instagram topping the list of the most popular online platforms for marketing brands. Before deciding to hire influencers, brands make sure that the influencer is a good fit for marketing a certain product. In the future, brands are expected to partner with influencers who are more genuine and unique.
