University Public Relations

Please choose the most appropriate answer for each sentence.
  • 1

    In the near future, the University of Alaska's Communications Office will play an increasingly ..... role in the University's success.

  • 2

    Colleges and universities are currently in competition for students, funds and status with greater ..... than in the past.

  • 3

    At the U of A, the Communications Office supplies a wide ..... of services to the campus.

  • 4

    Although the U of A's central marketing team is small in comparison to ..... universities in the West, these efforts are being realized by a productive, engaged staff.

  • 5

    The amalgamation of ..... views, approaches and attitudes into a single comprehensive campus-wide image and message is of the essence.

  • 6

    Significant amounts of time and resources will be necessary to see that these images and messages to the institution's ..... audiences are appropriate, effective and complementary.

  • 7

    Support for these efforts is multi-..... and need to be appropriately coordinated, and the University of Alaska's comprehensive mission and goals must be kept always in perspective.

  • 8

    The University's first mandate is to give its students ..... education.

  • 9

    The University also significantly enhances life in the state of Alaska, since it is a major employer, contributes ..... to its cultural life, and provides stability and economic potential.

  • 10

    University administrators around the nation are being drawn more and more into public discussion of campus issues; energetic news media, politically-active students and politicized issues can create a public relations ..... for institutions.

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