First I'd like to highlight a couple of points from our research, and then brainstorm ways to broaden our company appeal. According to our website statistics and independent polling, our biggest customers are young adults, particularly young women. Sixty-six percent of all women age 18 to 25 are aware of our brand, compared to only 47 percent of women age 25 to 40. With men, sixty-two percent know our brand in the 18 to 25 demographic, but that falls to 43 percent in the 25 to 40 age range. The trouble is, young adults have less money than older adults. Only about 35 percent of all people over 40 - men and women - have heard of us. Interestingly, that percentage is higher with teenagers: 40 percent of all girls and 39 percent of all boys know our brand. But again, teens don't have money. So, given those numbers, I think our challenge is clear. Now, the question is...
